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Loya puts the Cameroonian youth to work during the holidays
How to reconcile performance and corporate social responsibility in the context of increased competitiveness and budgetary austerity? This was the question that the management of Promasidor Cameroon wanted to answer at the time of the school holidays and the upcoming school term. During this period, parents try to find work for their children so they can help with school fees. From then on, images of young Cameroonians pacing the streets of large and small towns and doing small trades are commonplace.
However, many do not have access to these activities for several reasons, and therefore remain idle during the school holidays. On the other hand, the need to know the professional world before discovering it formally at the end of their studies appeals more to young Cameroonians, anxious to integrate themselves into the world of employment.
Operation “LOYA, USEFUL HOLIDAY VACATION” wanted to provide an answer to this problem very simply: A number of young schoolchildren were enrolled as trainees in our sales teams to support them by making sales to consumers. The first batch, comprising 25 members, produced very good results. More than 3 000 purchases were made by consumers during the first month of activity. These figures will only grow, as the operation is planned for two months.
Young trainees were able to appreciate the performance requirements of a private company and will surely have many things to tell their friends and teachers at the start of the school year.