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Loya confirms its number one status in Algeria with an exciting new campaign
What has probably been suspected for some time amongst consumers has now been confirmed through a brand campaign across Algeria. And that is that Loya is our number one.
A new TV campaign was produced, showing the usage of the Loya milk powder in quite originals ways, followed by the statement: Loya is my number one! The TVC was shown in May 2013 on both local channels and a pan-arabic satellite channel MBC, and was backed by billboards, bus rears, bus shelters (392 in total) and a radio campaign. The whole campaign will be reflighted in September, just to be sure that the message is clear: Loya is the consumer’s favourite milk brand of choice, Loya is our number one!