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Loya Café 3-in-1 launched in Angola
Promasidor Angola has launched the first Loya Coffee variant in the whole Promasidor Group. The product is unique in that it is the first 3-in-1 in the Angolan market that contains real milk, as coffee consumers prefer. Furthermore, it’s available in a convenient 25g sachet that’s locally packed. The launch is not only supported by radio and taxi back windows, but also through an extensive wet sampling activation in three provinces, and a commercial recruitment campaign, which introduces street vendors to Promasidor Angola products, such as Loya Café, Cowbell Chocolate and Top Tea.