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Loya Algeria gives 18 lucky couples the chance to win their dream apartment.


The second season of Hayat ou Achra, the TV program sponsored by Loya, where our customers get a chance to win the apartment of their dreams, took place earlier this year.

In total, 18 couples were selected through the Loya campaign “Buy 1,5 Kg of Loya milk, and get a chance to win the apartment of your dreams!” This year’s edition was slightly different, as we had not two but three couples in the finals. All of the participants and semi-finalists went home with an amazing gift package to refurbish their kitchens, which included a microwave, an LG side-by-side refrigerator, a washing machine and a Kitchen-Aid.

Again this year, the finalists got the chance to win a complete new kitchen for their home and one lucky couple won their dream apartment. The participating couples shared incredible and funny stories and emotions ran high when Azzedine Layadi, Director of Promasidor’s Le Berbère, handed the keys to the winning couple and gave them a tour of what is now their new home.