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DRC Onga Chicken powder launch


The DRC launched the Onga Chicken powder with street activations in chicken grill restaurants where consumers were given samples and tastings. Onga branded table cloths were offered to the restaurants, while the promotions team explained the taste and benefits of the new flavour to consumers.

At the “Village de la Femme”, an event organised each year to pay tribute to women entrepreneurs, Onga used the occasion to present the new flavour to attendants. Activities included a wheel of fortune, where Onga-branded gifts could be won. The visitors could also have their picture taken in a women’s rights themed picture frame.