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December 2016 Newsletter


As we near the end of 2016 it is time to reflect on, and be proud of, many outstanding achievements in 2016. This publication of the Link highlights some of the great values of the Promasidor family.

Whilst our vision is to be the leading FMCG business in Africa, which means growing our business aggressively and successfully, we are all truly mindful of the hardships in the many communities on this great continent where we all work. So it's an appropriate time to reflect on some of our programs which are designed to give something back to society to hopefully improve the lives of many in the future.

Take for example the continuing success of Cowbellpedia in Nigeria, where this year we encouraged additional mathematics education for millions of children of whom over 75,000 qualified to enter our national competition.

Or our support of the Ghana NCCE Constitution quiz, the SOS Children's Village in Kenya, and our support and encouragement of a range of sports activities across the continent including skateboarding, basketball and swimming. So whilst we are busy planning for a successful 2017 I know we are also planning how we can continue to give something back.

Naturally I would like to mention our new partner, Ajinomoto, who joined the Promasidor family just a month ago. We will feature Ajinomoto, their vision for Africa and their business in the next Link publication. For now let's just welcome our new partners to the Promasidor Family and say we are excited and looking forward to working with them in the future. One of the principal reasons we came together was because our values are very similar. Currently Ajinomoto is busy with CSR programmes in Ghana and across the world where they are using their research and development capabilities and their technologies to address global nutritional issues. We look forward to understanding how we can work together on these and other initiatives to truly make a difference in Africa.

Thank you for all your hard work and support in making 2016 a successful year for Promasidor. I hope you all enjoy the festivities in December and may I wish all of you a successful, prosperous and rewarding 2017.

Best wishes

Mark Rose
Chairman and CEO

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