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David Lemon finally completes his walk along the length of the Zambezi
David Lemon has walked 3200km in 292 days. He was collected from Chinde on the Indian Ocean on Sat 13 September. The benefit for Promasidor is that we provided a relatively small amount of sponsorship and gained huge publicity, as it became a media story. Cowbell received coverage in over 20 newspaper and magazines at little cost. There was also TV coverage and the coverage in social media was immeasurable.
The main reason David Lemon did the walk was to raise awareness of the plight of elephants and we assisted in raising funds for this cause with presentations, Q&A and auctioning his book of the first half of the trek - Cowbells Down the Zambezi.