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Dakar works out with Mixwell


As a vitamin-enriched milk powder brand, Mixwell decided to organise VIENS BOUGER AVEC MIXWELL, which are workout sessions in different areas of Dakar to promote a healthy lifestyle. Mixwell aimed to reach consumers that value their health and good nutrition.

VIENS BOUGER AVEC MIXWELL took place in six highly frequented areas in Dakar, where people go to exercise. We provided support, professional coaches, music, tasting samples and mascots to communicate the benefits of milk in nutrition and encourage them to continue exercising. As a result, 3 000 prospects tasted the product and more than 7 000 heard our message.