Cowbell warms up its customers in the DRC
From July to August, the weather in the DRC is colder than usual and consumers look for hot beverages. The DRC sold cups of hot Cowbell Chocolate and Coffee Milk during this period to warm up our consumers.
Those sales contributed to promoting our flavoured milks. In the DRC, people usually drink tea with milk. Through this activity they experienced Cowbell Coffee Milk and Cowbell Chocolate Milk, which they adopted right away.
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