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Cowbell promotes young talents in Sierra Leone

Commemorating the “Day of the African Child”, Cowbell collaborated with “Kids Super Star Sierra Leone” to host Salone's Best Kids entertainers in a live music concert at the St. Michael Field, Low-Cost, Kissy in Freetown.

The music concert, which was broadcast live on Facebook and later reported in the print media, featured young Sierra Leonean musicians from the “Kids Super Star Sierra Leone”, a group that has created a platform for kids with exceptional musical talent. These kids also serve as role models and ambassadors within their communities by promoting values such as cleanliness, girl child education and Covid-19 protocols.

Cowbell's partnership with “Kids Super Star Sierra Leone” was to enable the company to continue on its massive milk education and sampling campaign, so that as many consumers as possible get to taste and enjoy the benefits of the good nutrition Cowbell offers.

In addition, the company also presented cartons of assorted Cowbell products and souvenirs to all eighteen “Kids Super Star Sierra Leone” musicians who performed at the event. Children present, who had the opportunity to participate in a questions and answers session by the company representative, also won 360g sachets of Cowbell milk for them to enjoy quality nutrition at home.

Addressing the audience on behalf of the company, Marketing Executive of Premium Divine Trading, Isha Bangura, disclosed that the collaboration with “Kids Super Star Sierra Leone” during this year's commemoration, was to promote young talents, emphasize the importance of good nutrition and provide entertainment for our target market.

She concluded by appealing to parents to always buy the quality food products of Premium Divine Trading Company, especially Cowbell milk, because it is enriched with all the necessary nutrients needed for growing families.

Guest of Honor, Mayor of Freetown Municipality, Yvonne Aki-Sawyerr, congratulated Premium Divine Trading and the “Kids Super Star Sierra Leone” for their laudable venture in promoting young Sierra Leonean musicians. She enjoyed the performances of the children, especially the “awareness” song on keeping Freetown clean. In that regard she encouraged them to be ambassadors of the Freetown City Council in their homes and help raise the awareness of their parents and friends about keeping Freetown clean.

Chairman of “Kids Super Star Sierra Leone”, Juan Idriss Conteh, expressed appreciation to Premium Divine Trading for the collaboration, which he said has contributed greatly towards the promotion of these young talented musicians.