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Cowbell named as the official Milk of the Nigerian Olympic team
In Lagos, Nigeria on the 22 March 2012, Cowbell milk was named the official milk of the Nigerian contingent to the 2012 Olympic Games in London. The announcement was made at a special signing ceremony held at the head office of the Nigeria Olympic Committee (NOC) at the National Stadium, Lagos.
Speaking at the event, the Managing Director of Promasidor Nigeria Limited, Chief Keith Richards, said that Nigeria is blessed with amazing sports talent, and the Olympics is a huge stage for our nation’s sport talents to fulfil their dreams and make our nation, Nigeria proud. “For this reason, we have decided to nourish their dreams for Gold at this year’s Olympics by our partnership with the Nigeria Olympic Committee as the official milk nourishment for our athletes to the Olympic games”, he added.
Promasidor will be rewarding outstanding athletes who win Gold, Silver and Bronze medals with N1.5m, N1m and N500, 000 respectively along with a year’s supply of Cowbell milk.
While commending Promasidor Nigeria Limited for the sponsorship, the President of the Nigerian Olympics Committee, Engr. Sani M. Ndanusa, affirmed that Promasidor has made a wise choice of partnering with the NOC, claiming that signing into the Olympic Movement in Nigeria is a strong statement that sports, if well packaged, is a very lucrative and marketable product any day. Engr. Ndanusa also stated that Promasidor is the biggest corporate sponsor the committee had received, remarking that Cowbell is the only Olympic milk.