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Cowbell Milk takes Cowbellpedia on the road (1)
As part of its efforts to leverage the success of the Cowbellpedia Secondary Schools Mathematics TV Quiz Show and harvest its positive affinity, Cowbell Milk took this premium experience to its teeming consumers across Nigeria in the “Cowbellpedia Quiz Road Show”.
The activation had touch points in markets, neighbourhoods and schools. Highlights of the event were the Cowbellpedia 60 seconds of fame, consumer education on brand benefits, games, loads of exciting prizes and free samples of VitaRich fortified Cowbell Milk.
The activation train visited 12 states across the country and lots of consumers, including schoolchildren, experienced the rich, creamy taste of Cowbell Milk.