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Cowbell Goes for Gold In Nigeria
Cowbell Milk launched a national consumer promotion targeted towards rewarding loyal consumers of the brand. The promo was titled "Cowbell Go for Olympic Gold." As the title suggests, the promo took advantage of the "buzz" created around the Olympics.
Chief Keith Richards, managing director of the company said the promo created opportunities for consumers to win cash prizes of up to N50, 000. Ten lucky star prize winners were treated to an all-expenses paid trip to the London 2012 Olympics. Chioma Ajunwa Oparah, the 1996 Olympics gold medal winner was appointed as the Promotional Ambassador throughout the duration of the promo.
To participate, consumers detached a coupon or sticker in the promotional packs of 400g sachet, 400 gram tins, 500g box and 900g tins and stood a chance of winning gold, silver or bronze, which could be instantly redeemed for cash of N50, 000, N30, 000 and N20, 000 respectively at any branch of Zenith Bank nationwide. Also, cartons of Cowbell 400g sachets were given as consolation prizes. Cowbell Milk Brand Manager, Mr. Abiodun Ajiborode, said the promo rewarded loyal consumers, adding that, it also entrenched the Cowbell brand in the minds of the consumers while creating fun and excitement around the brand.
Besides the promo, Cowbell Milk was the Official Milk of the Nigerian team to the 2012 Olympics Games in London. To watch the TV Commercial click here: