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Cowbell Gambia football championship launched
Football is the most popular sport in Africa. Indeed, football is probably the most popular sport in every African country including Gambia. Therefore, Cowbell Gambia decided to put in place a junior football tournament. Launched on 28 of September at the Serekunda East Mini Stadium, the tournament gives budding football talent a chance to showcase their skills. To give the program the needed impact, a launch ceremony took place in Banjul, where sports minister representatives, national football delegation, local artists and media attended. A radio campaign, inviting people to attend the games to support their favourite team, was on AIR all throughout the program. The final ceremony was also successful thanks to visibility, animation, marching bands and prize giving. Cowbell Certificates have also been distributed to different participants, such as the referees and best players. A cash prize of D20,000 & D10,000 along with trophies was awarded to the winners and runners-up. This tournament has drawn admiration for Cowbell, which is now nationally recognised as a brand willing to give back to the society. The government has welcomed the idea and thanked Cowbell for supporting The Gambia Football. It has also increased awareness of Cowbell to children and parents as it roused the attention of many and encouraged other kids to be part of it next year.