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As part of efforts to raise awareness about the importance and benefits of quality milk consumption in the country, for the second time in the history of Sierra Leone, Premium Divine Trading joined the world to commemorate World Milk Day in recognition of the importance of milk as a global food.

During this year's commemoration, the company embarked on a massive five days of milk education and sampling to lactating mothers and pregnant women at five different hospitals and surrounding communities within the Freetown Municipality namely: Rukupa Government Hospital, Lumley Government Hospital, Princess Christian Memorial Hospital (Cottage), 34 Military Hospital and Aberdeen Women’s Center.

Educating lactating and pregnant mothers present, Country Manager, Mr. Kenneth Konuah, stated that the main objective for the commemoration was to focus on increasing awareness about the benefits of milk as a global nutritious product for consumption by all especially after the compulsory six months breastfeeding period.

He concluded by emphasizing that as a company with the Cowbell brand, they can guarantee the availability of quality milk for everyone, which is rich in protein, calcium and vitamins A, B, C, D E and K otherwise referred to as Vitarich.

Isatu Kamara, a lactating mother who benefited from the milk education and the sampling of Cowbell Milk, commended Premium Divine Trading for the laudable venture in reaching out to hospitals with milk education, describing the event as vital for the growth of their children. “After giving your baby 6 months breast feeding, give your child Cowbell Milk and you will not regret as their products have the required nutrients and they are of high quality,” she happily expressed.

On her part, the nutritionist for 34 Military Hospital, Zainab Bangura, informed lactating mothers that milk is very important for the growth and development of their children, but further encouraged them to give their babies 6 months exclusive breast feeding and after which they can now give them milk of which she recommend Cowbell milk which she said has all the nutrients for the proper growth of their babies.

The Matron for Aberdeen Women’s Centre, Jeneba Bockarie also expressed gratitude to the company. She furthered that she is with the strong conviction that the company is doing a lot to promote the consumption of quality milk in the country and that the move by the company forms part of a broad national effort in raising awareness about the importance of milk in the country.