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Cook and win with Amila. Ramadan Digital Contest in Algeria
Have you ever thought about cooking with Amila? We took up the challenge and worked together with a renowned chef in Algiers to develop 18 tasty, easy to make and economic recipes with Amila always diluted in liquid.
We revealed four of our Amila recipes during Ramadan through a digital cooking challenge, inviting our community to reproduce the recipe, post a picture and get a chance to win cooking household appliances.
The contest was a success as it helped generate product trial, improve brand consideration and reinforce our community engagement and interaction on social media, with many followers posting us their homemade Amila recipes.