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Building on last year’s success, Tanzania reruns its Tattoo Promo

Having run the Cowbell Tattoo promotion for the first time last year, the Promasidor Tanzania team was keen to see if they could improve on last year’s results with a winning mechanic that kids loved.

This year, there are 28 different tattoos to choose from all created with the help of the team in Bruton Road. Focusing only on the 5g sachets of Cowbell Milk and Cowbell Sweet Milk, the promotion has been supported by a campaign covering billboards, radio and POS material.  The use of the smaller ‘Road Star’ billboard has enabled PTL to get the message right into the center of the local communities we serve.

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