Building memorable moments with Cowbell Evaporated Milk
To further deepen the brand’s consumer engagement, especially on digital platforms, Cowbell Evaporated Milk leveraged the “sooo creamy sooo gooood” campaign tagline in the 2022 Valentine celebrations to build memorable moments in the minds of consumers.
Consumers were tasked with the following activities:
- Share a 60-second breakfast in bed recipe video using Cowbell Evaporated Milk.
- Post the video on the brand’s social media handles with the hashtag #sooocreamysooogooood
Ten of the best videos were rewarded with an all-expenses paid Valentine dinner for two and a private performance from Chike (a sensational music artist in the Nigerian entertainment industry) in a luxurious venue on Victoria Island, Lagos.
Pictures and video from the event were posted on the brand’s social media handles to create a buzz around the brand.
The online campaign was executed to help in the brand’s pursuit of building brand love and association.