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Basket Academy reality show – a dream came true with the Cowbell BAC League


When sport plays a leading role in schools, it becomes synonymous with a winning mentality. Basketball, for its part, has seen explosive growth in Gabon. Thus, a new project was born. The Basket Academy reality TV show, broadcast on the CANAL + Sport, has given the opportunity to 20 young Gabonese players to show their talents to an international audience. Cowbell supported this experience, which showcased the strength, sacrifice and the group spirit of all team members during their best and worst moments. However, just 10 players were selected to continue the adventure in the Benin Competition, and we are proud to see that the cup came back to Gabon! The show was broadcast in over 25 countries in Africa, allowing these young players to show their talent in another dimension.

In this pandemic crisis, Cowbell encouraged them to reach for their dreams with our continued support for another two years! The happiness shared with all the kids over the country mirrors the joy of our participation.