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April 2016 Newsletter

Welcome to the first newsletter of 2016.

As a whole, the group has responded with a host of different stories, from outstanding CSR initiatives to long service awards and everything in between.

Our newsletter kicks off with a report from the Gulfoods and Hospitality Show, where Promasidor SA explored export and sales opportunities. Promasidor Algeria acquired Priplait Formagerie, Algeria's second biggest processed cheese operation. The group held its first ever export conference, which was hosted by the Business Development unit. In Angola, the Loya brand has been named one of the principle sponsors of the Girabola, Angola's premier football league. Many exciting promotional activities have been organized around the sponsorship.

Promasidor Nigeria introduced its infant formulas, Cowbell Tina 1&2, to healthcare professionals, holding presentations on the importance of good nutrition for infants. In Ghana, Promasidor held one-on-one sessions with nursing mother and pregnant women to explain the nutritional benefits of Yumvita infant cereal.

Promasidor Congo continues to impress with its various CSR initiatives: the national blood bank's staff now receives regular donations of Cowbell products and a lunch is hosted for 500 orphans. Promasidor Senegal supports the Village Pilote project, which seeks to provide support and services to street children in Senegal.

In Algeria, the Twisco Madeleine brand adds two more SKU's and the Twisco Choco-hazelnut spread is launched. In Ghana, Promasidor launches Miksi Chocolate.

All this and more in this issue. Enjoy.

The Editor

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