An explosive launch campaign
Xploza’s market introduction in March was just as explosive as its name suggests. A billboard (145 of them) campaign throughout Algeria’s 10 most populous cities, a radio jingle (200 broadcasts) specially developed by an upcoming Gnawi music band and several campus events, including concerts, have been organized to fully support the product’s launch.
Also, the participation of the brand at the International Algerian Fair through a ‘slam dunk’ master class tournament did not pass without the public’s notice, which could enjoy the beverage on the spot.
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