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Amila launches in in Angola
To launch Amila in the Angolan market, the local team performed a consumer activation to generate awareness, engage with shoppers and consumers with wet sampling, and to push for the sell-out. The activations happened in supermarket stores, offering a free picture to all families, and incentivizing the purchase with t-shirts and juice bottles. In just three weeks, over 7000 people tasted Amila!