A record-breaking sampling action of Cowbell products marks Ghana's 65th Independence Day celebration
A record-breaking sampling action of Cowbell products for a single event was achieved after the brand sampled over 15 000 senior high school students, who filled the Cape Coast sports stadium, where the national 6th March parade was held for the 65th anniversary of Ghana’s independence. In addition to this, four other venues across the country, which hosted regional parades, sampled students. Taking all the venues into account, a total of 20,000 students were sampled on the day.
The students, who were bused in from different senior high schools across the country were treated to hot and chilled refreshing taste of the various Cowbell food drinks. The treat was not only limited to the students, but also the general public in attendance. There was a special Cowbell smoothie bar, which was set up in the VVIP lounge that hosted the president of Ghana, his excellency Nana Addo Dankwa Akuffo Addo and the other dignitaries who were invited to the national parade. The dairy category lead, Mr Joseph Ashong, shared his joy about the opportunity from the government and Ghana education service to sample the students on this special occasion. He also recounted the appreciation shown by the students in the stadium as they loudly cheered the brand with slogan “Cowbell our milk”.
Sampling at the various parade grounds, was preceded by the finale of the Cowbell Independence Day debate competition, which also forms part of activities marking the Independence Day celebration of the country. The debate final saw Mfantsiman Girls Senior High School emerge as winners after stiff competition from their opponent Serwah Kese Senior High School. This year’s finale, which marks the 25th edition of the competition saw both schools debate on the motion “time changes nothing, decision brings change’’. Contestants took turns to showcase their intellectual prowess with the intent of convincing the adjudicators on why they were for or against the motion.
For winning the competition, each contestant from Mfantsiman Senior High School took home a cash prize, a laptop and assorted cowbell products. Their contenders, Serwaa Kesse Senior High School were also presented with cash prizes and android tablets as well as assorted Cowbell products.