Articles

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Promasidor Kenya Change Management Update

We began a journey at the beginning of this year, which was all about changing the culture within our company, because we believe any organization can only develop provided it creates an environment in which all employees can succeed.

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April 2015 Newsletter

I don't think it is too late to say Happy New Year to you all and to your families. May 2015 be a fruitful and positive year for you.

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Promasidor Nigeria donates 1000 hockey sticks to 24 secondary schools in Lagos State

Promasidor, in association with BME Concern/Ripples of UK, has donated 1000 hockey sticks and balls to 24 secondary schools in Lagos during The Lagos State Secondary Schools Sports Festival, held at the Union Bank Sports Complex in Lagos.

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Promasidor Algeria set to launch Twisco Madeleines

It's finally here: a new product category under the twisco brand! A first in Promasidor Djazaïr's history of umbrella brand development strategy, Twisco now also offers delicious chocolate-filled muffins.

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FPI DRC changes from Onja to Onga

The time had come to standardize and adopt for our seasoning powder (and tablets to come) the brand name Onga like everywhere else within the Promasidor group.

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Cowbell Coffee Milk revitalizes the game of squash in Kinshasa

Cowbell Coffee Milk is the loyal partner of the National Squash Tournament. This tournament takes place in a famous sports center, Elaïs, in Kinshasa.

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Promasidor Algeria looks to SA to produce the new Twisco TVC

Developed by Promasidor Alegria's local Advertising agency, MMC-DDB, the new Twisco TVC is a fantasy adventure that combines live action with animation.

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FPI DRC/Goma celebrates Christmas with Orphans

The Eastern part of DRC has been subjected to conflicts between the DRC army and militias for more than 15 years. The population from this part of the country faces poverty, violence, hunger and more.

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Promasidor Nigeria launches the 2015 NASSMAC

Promasidor Nigeria, on Feb 3th 2015, flagged off the 2015 edition of the Cowbell National Secondary Schools Mathematics Competition (NASSMAC).

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Promasidor Algeria adds a new SKU to the Twisco family

Yet another SKU rejoins the twisco chocolate powder family, and this time it is a big brother: the twisco 500g jar!

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