Articles

The Ghana Education Service, in partnership with Cowbell, has organised the finale of the 64th Independence Day Anniversary Senior High School (SHS) debate competition.

Markets are visited every day by vast numbers of people, many of which are part of our target audience

To launch Amila in the Angolan market, the local team performed a consumer activation to generate awareness, engage with shoppers and consumers with wet sampling, and to push for the sell-out.

When two young Algerian Instagram influencers decide to challenge each other expect some interesting results.

With one challenge per week , Twisco is bonding with its community on social media to build the brand's reputation, while suggesting topics of interest through a simple call to action: “ Take up the challenge, share a picture and get a chance to be one of our winners”.

In a growing market for the chocolate category, where family formats represent a promising segment, Twisco continues to grow in Algeria and has launched new formats for Twisco chocolate powder and Twisco spread.

The Bells were first introduced to Angola in 2020, by starring in the Cowbell TVC and protecting the VitaRich secret formula. The campaign was extended to the whole Promasidor Angola fleet as well as point of sale material and wall paintings.

Back-to-school in 2020 for kids was marked by a new adaptation to their environment due to the pandemic Covid-19 pandemic.

Premium Divine Trading Company Limited, the business operating partner of Promasidor Holdings based in Freetown, presented large quantities of assorted Promasidor products and branded exercise books to two orphanages during the 2020 festive period as our way of showing support for these institutions.

As part of its brand awareness creation strategy in Freetown, Sierra Leone, Cowbell supported Government’s Free Quality Education and School Feeding Initiatives with the provision of five thousand Cowbell branded exercise books and Cowbell milk products to ten primary schools within a week.