Articles

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Sossi brings joy to the SOS Children’s Village

SOS Children’s Villages International is a world-wide, non-governmental organization that is dedicated to helping children in need, whether they are orphaned, abandoned or their families are unable to care for them.

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Sossi sponsors Dreams, Zambia’s hottest music talent show

Tasty Sossi, your favourite soya meal, is proud to be a sponsor of Dreams Zambia, a music talent search that mirrors similar shows like Idols, The Voice and X-factor.

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Promasidor Algeria launches the Le Berbére “Open and Win” Campaign! Open the Box, find the winning ticket and the tablet is yours!

On October 1st this year, Le Berbère launched a new marketing campaign called “Open & Win”. In the preceding weeks, Le Berbère’s packaging displayed the state-of-the-art tablets to be won. Cross-media marketing through Algeria’s most popular radio channels, billboards across the country and digital coverage through Facebook, ensured that the campaign was a great success and we quickly started to receive calls from winners.

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Promasidor mourns the tragic passing of Herve Lekemo

Hervé Brice Kenfack Lekemo died tragically in a train crash in Cameroon on the 21st October 2016. Hervé was appointed Group Marketing Category Director in January 2015. He leaves his wife, Carole and their three children Channel, Tony and Esther.

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Drink-O-Pop teams up with Supa Strikas

Your favourite powdered soft drink has teamed up with your favourite soccer team. That’s right Drink-O-Pop and Supa Strikas have joined forces so that you score with 45 unique new packs, featuring all your favourite Supa Strikas characters, which are perfect to collect and swop with friends.

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Amila and Pick ’n Pay amaze and excite with Super Animal cards

Every child should learn more about our natural environment and the amazing and exotic animals that inhabit our world. Which is why it was so exciting that Amila and Pick ‘n Pay joined forces to bring shoppers, and especially kids, the Super Animal card packs.

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Cowbell supports the NCCE Constitution Quizz in Ghana

Cowbell’s commitment to support educational activities in the country continues unabated. The brand headlined this year’s series of the NCCE Constitution quiz, which climaxed at the main auditorium of the Pentecost University College in Accra on the 12th of October 2016.

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Promasidor Kenya launches Miksi Flavour refill sachets

The beverage category in Kenya has expanded, with the major players being Nestle (Milo & Ovaltine), Cadburys (Drinking chocolate and Cocoa), Excel Chemicals (Raha) and Kenafric Industries (Choco Primo).

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Promasidor Kenya launches the new Wow 500g Party Pack

The maize snacks category in Kenya has expanded over the last few years. The major players are Bites (Norda), WOW (PKL), and Amigos (Supa Snacks) within the Nairobi modern trade.

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Promasidor Algeria launches the Spirit in Action internal project

At Promasidor Djazair we believe in the importance of our values. After having communicated them earlier this year, the Corporate Communication Department has now launched an internal competition to make them live internally through all levels of the company.

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