Articles

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Promasidor mourns the tragic passing of Herve Lekemo

Hervé Brice Kenfack Lekemo died tragically in a train crash in Cameroon on the 21st October 2016. Hervé was appointed Group Marketing Category Director in January 2015. He leaves his wife, Carole and their three children Channel, Tony and Esther.

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Drink-O-Pop teams up with Supa Strikas

Your favourite powdered soft drink has teamed up with your favourite soccer team. That’s right Drink-O-Pop and Supa Strikas have joined forces so that you score with 45 unique new packs, featuring all your favourite Supa Strikas characters, which are perfect to collect and swop with friends.

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Amila and Pick ’n Pay amaze and excite with Super Animal cards

Every child should learn more about our natural environment and the amazing and exotic animals that inhabit our world. Which is why it was so exciting that Amila and Pick ‘n Pay joined forces to bring shoppers, and especially kids, the Super Animal card packs.

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Cowbell supports the NCCE Constitution Quizz in Ghana

Cowbell’s commitment to support educational activities in the country continues unabated. The brand headlined this year’s series of the NCCE Constitution quiz, which climaxed at the main auditorium of the Pentecost University College in Accra on the 12th of October 2016.

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Promasidor Kenya launches Miksi Flavour refill sachets

The beverage category in Kenya has expanded, with the major players being Nestle (Milo & Ovaltine), Cadburys (Drinking chocolate and Cocoa), Excel Chemicals (Raha) and Kenafric Industries (Choco Primo).

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Promasidor Kenya launches the new Wow 500g Party Pack

The maize snacks category in Kenya has expanded over the last few years. The major players are Bites (Norda), WOW (PKL), and Amigos (Supa Snacks) within the Nairobi modern trade.

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Promasidor Algeria launches the Spirit in Action internal project

At Promasidor Djazair we believe in the importance of our values. After having communicated them earlier this year, the Corporate Communication Department has now launched an internal competition to make them live internally through all levels of the company.

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September 2016 Newsletter

As we reach the end of 2016, we can all look back and reflect on what we've achieved in the past year while looking forward to a promising year ahead.

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Promasidor Kenya gets a state-of-the-art Continuous Dryer

Promasidor Kenya has invested in a new drying method, which is being used to ensure the production of texturised soya protein, which is essentially the Sossi and Proya brands.

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Excitement trails cowbell football academy summer camp grand finale

The grand finale of the 2016 Summer Camp of the Cowbell Football Academy (CFA), an initiative of Promasidor Nigeria, was greeted with excitement and applause by parents, stakeholders, sport lovers and spectators at the main bowl of the National Stadium, Surulere, Lagos on Saturday, August 13th, 2016.

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