Articles

As part of activities marking the World Milk Day celebration for the year 2021, Cowbell has organised a nutritional assessment programme for 700 schoolchildren in the nation’s capital.

Cowbell, in partnership with World Vision Ghana, has commissioned boreholes in Amoaman D/A Basic School and Dankwakrom, both in Central Region, as part of the “Cowbell Impacting Lives” campaign.

Mixwell supported the African Taekwondo championship of 2021, which took place in the Dakar Arena from the 2-7 June.

Promasidor Angola has launched the first Loya Coffee variant in the whole Promasidor Group. The product is unique in that it is the first 3-in-1 in the Angolan market that contains real milk, as coffee consumers prefer.

As part of keeping the brand in the minds of children, our primary consumers, we organized school activities that let them interact with the brand through surprise school visits from our mascot or superhero.

On 1 June, as part of efforts to raise awareness about the importance and benefits of milk consumption, for the first time in Sierra Leone’s history, Premium Divine Trading (PDT) joined the world in commemorating World Milk Day.

Promasidor Angola has launched Top Tea the first tea packed in Angola. The packaging perfectly seals the tea bags, thus preserving the freshness and aroma of the tea leaves.

Le Berbère offered an attractive collect & win promotion for children, with 28 different cute magnets in the portion boxes. Children could collect the magnets and learn the alphabet and animal names in a fun way.

This confirmation came after a rigorous audit of processes and standards of the company by SGS (a leading inspection, verification, testing and certification agency).

Created in 1987, the "Elected Product of the Year" label is now present in 40 countries and concerns more than 3.5 billion consumers around the world. The main purpose of the label is to guide the consumer towards local products on the market and to reward brands and service providers for their innovations.