News

Heineken beer is sold in more than 170 countries, but when the world’s third-largest brewer does business in Africa, it knows it needs to play by some different rules. In Africa, Heineken not only operates breweries but also its own power and water treatment plants. That’s how the company overcomes a major African obstacle: the continent’s notoriously weak and undependable infrastructure.

In Lagos, Nigeria on the 22 March 2012, Cowbell milk was named the official milk of the Nigerian contingent to the 2012 Olympic Games in London.

With much fanfare, Sossi was unveiled to the media at the Lamada Hotel in Dar Es Salaam.

Xploza’s market introduction in March was just as explosive as its name suggests.

Twisco, the delicious chocolate instant beverage, is becoming more and more the consumer’s first choice in Algeria.

Xploza is the latest brand to join the relatively new energy drink market in Algeria. The product, a powdered energy drink, is the fruit of almost two years of formulation and packaging development.

Sossi sponsors a cycling team in Kenya known as the Sossi Simbaz Cycling team, (http://www.safarisimbaz.com) with David Kinjah as its manager.

To promote a healthy lifestyle, a walkathon has been organized every month in the Republic of Congo.

In absolute acknowledgement of the richness and beauty of 20th century styles and to appreciate the social heritage of every internal stakeholder, Promasidor Nigeria organized an Old School Days Celebration party 15th of November, 2019.