News

Keep up-to-date with the latest Promasidor news

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Cowbell supports the Dercy Association against sickle cell anemia in Gabon

The Drecy Association is an organisation that builds awareness of sickle cell anaemia, which is a widespread genetic disease that affects nearly 50 million individuals and about 300 000 births per year worldwide.

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Yumvita thrills patrons at the maiden edition of the Yumvita Kiddie Games

The maiden edition of the Yumvita Kiddie Games came to a successful end with several parents thronging them Lizzy Sports Complex to register their children for various sporting activities.

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Promasidor Ghana Puts a smile on the faces of hundreds of children with cleft lips

Promasidor Ghana has donated cash and products to support the latest medical mission by Operation Smile.

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Wow launches tomato flavour in Kenya

The children’s brand of extruded corn snacks, Wow, recently launched tomato flavour as a fourth flavour in its portfolio.

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Synergy of Promasidor Kenya's Sossi and Safari Simbaz partnership

Sossi, in partnership with Safari Simbaz, a charitable organisation under the stewardship of cycling champion David Kinjah, is committed to making a difference in our communities.

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Cowbell and Loya team up for hospital visits in the Congo

As part or our CSR initiative the nCowbell and Loya teams visited 2 of the biggest general hospitals in the Republic of Congo to give their support to children in the paediatric department by distributing some milk and love.

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Drink-O-Pop kicks off its Selfie competition

Drink-O-Pop South Africa’s Summer promo kicked off on 15 November. It’s a four month campaign where consumers will have a chance to win their share of R200 000 in instant airtime.

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Onga brand excites consumers with the launch of Onga Ginger, Onion & Garlic

Promasidor Nigeria launched a new 3-in-1 (Ginger, Onion & Garlic) Onga flavour into the market. Distributors, retailers, nutritionists, health practitioners and staff attended the launch, which was held at the staff canteen in Lagos.

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Promasidor commemorates Mandela day

Nelson Mandela International day commemorates the life of Nelson Mandela and his contribution to both South Africa and the world.

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Two former heads of state joins a literacy campaign powered by Cowbell in Ghana

Two former heads of state of the Republic of Ghana have joined a literacy campaign sponsored by Cowbell to promote reading among children in the country.

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