News

Summer is just not summer without sunbathing on the beach with a tasty refreshment! This summer, the Promasidor team organized an AMILA beach tour in 7 coastal cities over 22 days.

On 17 September Promasidor Algeria launched another spectacular Loya promotion campaign. By purchasing 2 sachets loya 500g, the customer received a unique Loya mug.

David Lemon has walked 3200km in 292 days. He was collected from Chinde on the Indian Ocean on Sat 13 September.

Cowbell's reputation as a leading partner of cycling in Ghana is in no doubt and that was reinforced recently as the brand caused a stir in the northern city of Tamale with its annual mass-cycling event.

The international Kinshasa fair (FIKIN) took place in Kinshasa for one and a half months.

Promasidor Congo makes donations to leading orphanages in Pointe Noire and Brazzaville once a quarter.

On August 4, 2014, Promasidor Zambia launched ONGA SOUP.

Held over a two-day period, the Pointe Noire Surfing Festival is an established and high profile local event attracting some of the best surfers in Africa. It also attracts over a thousand local spectators.

Akinkotun Adegboyega, a 13 year old pupil from the Total Academy and Miss Deborah Adesina of the Graceland International School have emerged as winners in the 2014 Cowbell National Secondary Schools Mathematics Competitions (NASSMAC).

From July to August, the weather in the DRC is colder than usual and consumers look for hot beverages.