News

Keep up-to-date with the latest Promasidor news

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Building memorable moments with Cowbell Evaporated Milk

To further deepen the brand’s consumer engagement, especially on digital platforms, Cowbell Evaporated Milk leveraged the “sooo creamy sooo gooood” campaign tagline in the 2022 Valentine celebrations to build memorable moments in the minds of consumers.

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Cowbell promotes youth empowerment in Sierra Leone

Challenging and equipping the youth of today to become the ideal leaders of tomorrow was the intent behind this year’s international youth empowerment summit, held from 21-23 January, 2022 at The Freetown International Conference Centre.

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Yumvita boosts teen talent development at maiden Mr & Miss pre-teen Sierra Leone

It was with mixed feelings as parents and their children trooped to the Freetown Aqua Sports Club on the afternoon of 2 January 2022, unsure of the day’s outcome. Some were there to witness and support their favourite contestants in the maiden contest, while others were there to ensure they carry home the covetous title of Mr or Miss Pre-Teen Sierra Leone.

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Onga launches Jollof rice Flavour in Nigeria

Jollof rice is a very prominent dish within Nigerian households and at parties, which sometimes serve as the informal test of top-notch culinary skills. Across Nigeria, it is typically complemented with several types of side-dishes and assortments, such as salads, moi-moi, plantain, chicken, meat, and the likes, with slightly different methods of preparation across regions.

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“Cowbell Pickin Picnic” thrills Freetownians

In its ongoing efforts to grow the Cowbell brand within Sierra Leone, Premium Divine Trading, in collaboration with the Kids Super Star Sierra Leone, successfully organised its maiden “Cowbell Pickin Picnic” at the popular Victoria Park on Christmas day, 25 December.

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Twisco launches e-learning school programme in Algeria

Twisco launched an instant win and 100% digital back-to-school promotion with Imadrassa, an e-learning platform that contains official programmes and exercises that help kids succeed.

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Premium Divine Trading Donates Le100 Million to Wellington fire victims

To help ease the suffering of victims of the 5 November Wellington fuel tanker fire accident, in which some people lost their lives and others were hospitalized, Premium Divine Trading, on Thursday 2 December 2021, made a total donation of one hundred million leones both in cash and products.

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Promasidor donates to victims of recent tidal waves which hit parts Volta region

Promasidor Ghana (PGH) has donated a total of ¢120,000 worth of products and souvenirs to victims of the November 7th tidal waves which ravaged communities in Keta and Ketu South municipalities and the Anloga district.

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Onga wows at the West African Food Festival in Liberia

Liberia was immersed in the aroma of different food cultures and culinary innovation from the finest celebrated professional chefs in West Africa. Onga, known as the mama’s helping hand, was right there to help the chefs fix mouth-watering tasty foods.

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Promasidor Nigeria donates security patrol vehicle to Ilasamaja Police Station

On 5 November 2021, Promasidor Nigeria’s Security Department presented a security van to the Ilasamaja Police Station to support their operations and effective patrol of the community.

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