News

Keep up-to-date with the latest Promasidor news

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Cowbell commissions two boreholes in the Upper East region to mark the World Water Day celebrations in Ghana

Leading powdered milk brand, Cowbell, has marked this year’s World Water Day with the commissioning of two boreholes in the Kasena Nankana district of the Upper East region.

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Salone’s favourite seasoning Onga, celebrates with women across Freetown

Following the successful introduction and growth of the Onga food seasoning brand in the Sierra Leone culinary market, Premium Divine Trading decided to show their appreciation to all their female customers during the week in which International Women’s Day is celebrated.

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COWBELL PROMOTES YOUTH EMPOWERMENT

Challenging and equipping the youth of today to become the ideal leaders of tomorrow was the intent behind this year’s International Youth Empowerment Summit, held from 21-23 January, 2022 at the Freetown International Conference Centre(FICC).

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International Women’s Day celebrated in Burkina Faso

Celebrated every 8 March, International Women’s Day is a day of celebration of women’s rights. It is also an opportunity for women to reflect on their efforts to gain those rights.

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Onga celebrates International Women’s Day in Mali

On Friday, 11 March we gathered at “Maison des Jeunes” with 300 mammies, wholesalers and consumers who responded positively to the invitation to celebrate International Women’s Day.

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A record-breaking sampling action of Cowbell products marks Ghana's 65th Independence Day celebration

A record-breaking sampling action of Cowbell products for a single event was achieved after the brand sampled over 15 000 senior high school students, who filled the Cape Coast sports stadium, where the national 6th March parade was held for the 65th anniversary of Ghana’s independence.

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Sunvita rewards customers with back-to-school scholarships in Lagos, Nigeria

Sunvita, a tasty, healthy cereal from Promasidor Nigeria has rewarded customers who participated in the October 2021 back-to-school scholarship promotion.

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Yumvita welcomes pre-school children back to school in Sierra Leone (1)

In our bid to compliment government’s free quality education initiative and its school feeding program within Sierra Leone, Premium Divine Trading, through their Yumvita brand, welcomed back to school about 500 pre-school children from the St. Joseph pre-school, Fawe pre-school and the Murray Town pre-school in February 2022.

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Onga’s great taste and aroma arrives in Gambia

To begin this year 2022, we had the opportunity to offer our Onga brand in one more market – Gambia!

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Onga Food4bae challenge in Nigeria

Food4bae is an annual Valentine-themed campaign designed to excite and engage consumers online. For its third edition, consumers were tasked with making a creative transition video, leveraging Instagram reels, showcasing the process of making meals for their significant others, while presenting it in a romantic setting.

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