News

Keep up-to-date with the latest Promasidor news

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Cowbell Evaporated Milk takes Creamy Fountain on a Road Show

As part of efforts to improve its awareness, elicit trial among consumers and improve availability in neighbourhood outlets, Cowbell Evaporated milk took its Creamy Fountain experience to its teeming consumers across Nigeria in the “Cowbell Evap Road Show” activation.

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Cowbell cleans up in Libreville

In Gabon, Cowbell has once again supported the RGEDD Association’s project to keep our environment clean and protect it from pollution.

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DRC Onga Chicken powder launch

The DRC launched the Onga Chicken powder with street activations in chicken grill restaurants where consumers were given samples and tastings.

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Promasidor Kenya launches Wow vanilla flavour

Wow vanilla was officially launched into the Kenyan market becoming the 5th flavour within our brand portfolio.

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More chocolate for chocolate lovers in Algeria

Great news for all chocolate lovers and for Promasidor with the launch of Twisco family powder

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Promasidor launches Sunvita Choco with consumer engagement

On 13 March 2020, Promasidor Nigeria launched Sunvita Choco Crunch into the Nigerian market in an exclusive Consumer Engagement where students from selected schools were invited to explore the making of the new breakfast cereal variant and were informed about the uniqueness of its content.

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Mixwell Senegal supports the National Taekwondo Championship

Being the African capital of martial arts, Dakar counts more than 7000 taekwondo practising members including the current world N°1 champion and more than 5 former world champions.

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Cowbell Gambia football championship launched

Football is the most popular sport in Africa. Indeed, football is probably the most popular sport in every African country including Gambia. Therefore, Cowbell Gambia decided to put in place a junior football tournament.

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Basket Academy reality show – a dream came true with the Cowbell BAC League

When sport plays a leading role in schools, it becomes synonymous with a winning mentality.

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Algeria Cooks with Le Berbère during Ramadan

In times like the holy month of Ramadan, when the whole family finally sits down around a beautiful table full of the finest meals after a long fasting day, it can be challenging for mothers to prepare various meals day after day and still find inspiration.

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