News

Keep up-to-date with the latest Promasidor news

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Twisco leads the way on social media in Algeria with four Challenges in four weeks

With one challenge per week , Twisco is bonding with its community on social media to build the brand's reputation, while suggesting topics of interest through a simple call to action: “ Take up the challenge, share a picture and get a chance to be one of our winners”.

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Twisco launches new maxi formats

In a growing market for the chocolate category, where family formats represent a promising segment, Twisco continues to grow in Algeria and has launched new formats for Twisco chocolate powder and Twisco spread.

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Cowbell extends “The Bells” across Angola

The Bells were first introduced to Angola in 2020, by starring in the Cowbell TVC and protecting the VitaRich secret formula. The campaign was extended to the whole Promasidor Angola fleet as well as point of sale material and wall paintings.

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Cowbell supports Back-to-school in Gabon

Back-to-school in 2020 for kids was marked by a new adaptation to their environment due to the pandemic Covid-19 pandemic.

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Promasidor supports two orphanages within Freetown, Sierra Leone

Premium Divine Trading Company Limited, the business operating partner of Promasidor Holdings based in Freetown, presented large quantities of assorted Promasidor products and branded exercise books to two orphanages during the 2020 festive period as our way of showing support for these institutions.

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Cowbell supports government initiatives in Freetown

As part of its brand awareness creation strategy in Freetown, Sierra Leone, Cowbell supported Government’s Free Quality Education and School Feeding Initiatives with the provision of five thousand Cowbell branded exercise books and Cowbell milk products to ten primary schools within a week.

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Amila launches Ice Tea Tutti Frutti flavour in South Africa

Shaun and Thabang from our Boksburg office visited trade outlets to give potential customers a taste of our new Amila Ice Tea flavour.

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Nigerian Agricultural Quarantine Services (NAQS) Inspects Ikun Dairy Farm (IDF)

As part of processes to import over 500 improved gene cows (Jersey breed) as an addition to existing biological stock in Ikun Dairy Farm Limited (IDFL), the Director of the Nigerian Agricultural Quarantine Services (NAQS) Dr. Akinjo Abiodun visited IDF for a general inspection of IDF facilities.

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Miksi thrills viewers with dance TV reality show

Thousands of dancing enthusiasts were treated to a sizzling dance TV reality show dubbed “Miksi Rep Ur Hood”.

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Mixwell sponsors “Little Genius” TV Quiz Show

The quiz show, in partnership with the Mixwell brand, JEM Consulting agency and the Ministry of Primary and Secondary Education and Literacy, consisted of two teams of four players who had to respond as quickly as possible to various general knowledge questions by pushing an answer button.

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