News

Keep up-to-date with the latest Promasidor news

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Sossi mince takes the market by storm

Promasidor Kenya launched Sossi tasty soya mince into the Kenyan market in July 2012. The Sossi brand has also gained more shelf space, translating to higher instore visibility.

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Sossi University Campus Activations

Sossi activations at universities commenced from June to Sept 2012.

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Poor leadership, bane of Nigeria’s economy, says Promasidor MD, Chief Keith Richards

Keith Richards is the Managing Director of Promasidor Nigeria Limited. In this interview, he says Nigeria needs a focused, firm, and determined leadership for its economy to soar high.

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Promasidor Nigeria Launches the Cowbell Football Academy

Promasidor Nigeria Limited has launched the Cowbell Football Academy, the brainchild of Multisports Services & Entertainment Limited.

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Promasidor Malawi’s newest baby continues to thrive

Moses, the baby elephant, continues to explore his world. He is a bit taller now and his trunk a bit longer so he can reach new heights.

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The 2012 Cowbell National Cycling Tour of Ghana is a tremendous success

After 13-days of smart cycling across 8 regions of the country, riding through blazing temperatures, mountainous regions and other kinds of rough terrain, Henry Tetteh Djangmah of the Choco-malt cycling club successfully retained the prestigious ‘yellow’ jersey, finishing just 17 seconds ahead of his fellow cyclists.

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Esther Omari, Promasidor Kenya’s top cook

Esther Omari has hardly left her workstation in her 7 years of service. With a typical daily routine that involves providing staff and guests to the factory with tasty meals and refreshments in the staff canteen, Esther would never have imagined that this could all change so quickly.

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Promasidor Kenya makes radio waves with Sossi

Promasidor Kenya recently concluded the first phase of Sossi Radio activations, which ran from Jan-April 2012.

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The Cowbell Zambezi Trek

Sponsored by Cowbell, Intrepid adventurer, David Lemon (67 years old) has embarked upon a solo expedition to walk the length of the mighty Zambezi river, from the source to the sea, an incredible distance of 3540km.

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Promasidor Nigeria launches square, tagged tea bags and two exciting new flavours

In the fourteen or so years since its launch Top Tea has become a firm favourite with consumers with its unique round tea bags.

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