News

A new TV commercial has been unveiled to popularize the newest product under the Miksi Umbrella, Miksi Choco.

The 1st edition of RAID in Point Noire took place in Matombi on the 19th of June 2016. This is an obstacle course race /mud run which took place near the beach with over 500 participants.

Earlier this summer, Promasidor Djazair opened its doors to 20 children aged from 6 to 15 years old.

During the holy Month of Ramadan, a time of solidarity and family gatherings, Promasidor Djazair has once again taken part in the « Couffin du Ramadan » CSR program, Providing quality products to numerous orphans and families in need around the country.

The annual Promasidor Quill Awards was held on Friday 27th of May, 2016 at the Sheraton Hotels and Towers, Ikeja, Lagos.

On the 21st of May 2016, as part of the cowbell charity initiative, the pediatric department of two of the biggest public hospitals in Point noire, Hospital de base de tie-tie and Hospital regional des armées militaires, were selected for the marketing team to distribute the new Cowbell condensed 40grm sachet SKU.

Promasidor is investing in a new texturised soya plant to produce Sossi in Ethiopia. As part of that process Promasidor have a significant role in training Ethiopian engineers and commissioning the production line in Addis.

Promasidor Nigeria has hosted a group of Dairy Retailers at the staff canteen in Lagos. The forum is to strengthen the relationship between Promasidor and its customers and to also get feedback on its dairy products in the market.

The Promasidor Medical Information Services team recently organised a workshop titled "Ensuring Optimal and Affordable Nutrition in the first year of life” at the NECA House, Alausa, Ikeja, Lagos.

Welcome to the first newsletter of 2016. As a whole, the group has responded with a host of different stories, from outstanding CSR initiatives to long service awards and everything in between.