News

Keep up-to-date with the latest Promasidor news

Post Image
How companies overcome Africa's five great challenges

Heineken beer is sold in more than 170 countries, but when the world’s third-largest brewer does business in Africa, it knows it needs to play by some different rules. In Africa, Heineken not only operates breweries but also its own power and water treatment plants. That’s how the company overcomes a major African obstacle: the continent’s notoriously weak and undependable infrastructure.

Read more
Post Image
Cowbell named as the official Milk of the Nigerian Olympic team

In Lagos, Nigeria on the 22 March 2012, Cowbell milk was named the official milk of the Nigerian contingent to the 2012 Olympic Games in London.

Read more
Post Image
Promasidor Tanzania brings Sossi to the market

With much fanfare, Sossi was unveiled to the media at the Lamada Hotel in Dar Es Salaam.

Read more
Post Image
An explosive launch campaign

Xploza’s market introduction in March was just as explosive as its name suggests.

Read more
Post Image
Twisco goes from strength to strength in Algeria

Twisco, the delicious chocolate instant beverage, is becoming more and more the consumer’s first choice in Algeria.

Read more
Post Image
Promasidor Algeria energizes the country with Xplozo

Xploza is the latest brand to join the relatively new energy drink market in Algeria. The product, a powdered energy drink, is the fruit of almost two years of formulation and packaging development.

Read more
Post Image
The Sossi Simbaz outwit Internet fraudsters

Sossi sponsors a cycling team in Kenya known as the Sossi Simbaz Cycling team, (http://www.safarisimbaz.com) with David Kinjah as its manager.

Read more
Post Image
Staying Active in the Republic of Congo

To promote a healthy lifestyle, a walkathon has been organized every month in the Republic of Congo.

Read more
Post Image
Promasidor Nigeria goes Old School

In absolute acknowledgement of the richness and beauty of 20th century styles and to appreciate the social heritage of every internal stakeholder, Promasidor Nigeria organized an Old School Days Celebration party 15th of November, 2019.

Read more