News

Keep up-to-date with the latest Promasidor news

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Promasidor Kenya makes radio waves with Sossi

Promasidor Kenya recently concluded the first phase of Sossi Radio activations, which ran from Jan-April 2012.

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The Cowbell Zambezi Trek

Sponsored by Cowbell, Intrepid adventurer, David Lemon (67 years old) has embarked upon a solo expedition to walk the length of the mighty Zambezi river, from the source to the sea, an incredible distance of 3540km.

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Promasidor Nigeria launches square, tagged tea bags and two exciting new flavours

In the fourteen or so years since its launch Top Tea has become a firm favourite with consumers with its unique round tea bags.

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Promasidor launches Cowbell Naija Quest Promo

Promasidor Nigeria has embarked on a nationwide consumer promo for Cowbell Chocolate and strawberry sachets called the Cowbell Naija Quest.

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How companies overcome Africa's five great challenges

Heineken beer is sold in more than 170 countries, but when the world’s third-largest brewer does business in Africa, it knows it needs to play by some different rules. In Africa, Heineken not only operates breweries but also its own power and water treatment plants. That’s how the company overcomes a major African obstacle: the continent’s notoriously weak and undependable infrastructure.

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Cowbell named as the official Milk of the Nigerian Olympic team

In Lagos, Nigeria on the 22 March 2012, Cowbell milk was named the official milk of the Nigerian contingent to the 2012 Olympic Games in London.

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Promasidor Tanzania brings Sossi to the market

With much fanfare, Sossi was unveiled to the media at the Lamada Hotel in Dar Es Salaam.

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An explosive launch campaign

Xploza’s market introduction in March was just as explosive as its name suggests.

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Twisco goes from strength to strength in Algeria

Twisco, the delicious chocolate instant beverage, is becoming more and more the consumer’s first choice in Algeria.

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Promasidor Algeria energizes the country with Xplozo

Xploza is the latest brand to join the relatively new energy drink market in Algeria. The product, a powdered energy drink, is the fruit of almost two years of formulation and packaging development.

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