News

On October 1st this year, Le Berbère launched a new marketing campaign called “Open & Win”. In the preceding weeks, Le Berbère’s packaging displayed the state-of-the-art tablets to be won. Cross-media marketing through Algeria’s most popular radio channels, billboards across the country and digital coverage through Facebook, ensured that the campaign was a great success and we quickly started to receive calls from winners.

Hervé Brice Kenfack Lekemo died tragically in a train crash in Cameroon on the 21st October 2016. Hervé was appointed Group Marketing Category Director in January 2015. He leaves his wife, Carole and their three children Channel, Tony and Esther.

Your favourite powdered soft drink has teamed up with your favourite soccer team. That’s right Drink-O-Pop and Supa Strikas have joined forces so that you score with 45 unique new packs, featuring all your favourite Supa Strikas characters, which are perfect to collect and swop with friends.

Every child should learn more about our natural environment and the amazing and exotic animals that inhabit our world. Which is why it was so exciting that Amila and Pick ‘n Pay joined forces to bring shoppers, and especially kids, the Super Animal card packs.

Cowbell’s commitment to support educational activities in the country continues unabated. The brand headlined this year’s series of the NCCE Constitution quiz, which climaxed at the main auditorium of the Pentecost University College in Accra on the 12th of October 2016.

The beverage category in Kenya has expanded, with the major players being Nestle (Milo & Ovaltine), Cadburys (Drinking chocolate and Cocoa), Excel Chemicals (Raha) and Kenafric Industries (Choco Primo).

The maize snacks category in Kenya has expanded over the last few years. The major players are Bites (Norda), WOW (PKL), and Amigos (Supa Snacks) within the Nairobi modern trade.

At Promasidor Djazair we believe in the importance of our values. After having communicated them earlier this year, the Corporate Communication Department has now launched an internal competition to make them live internally through all levels of the company.

As we reach the end of 2016, we can all look back and reflect on what we've achieved in the past year while looking forward to a promising year ahead.

Promasidor Kenya has invested in a new drying method, which is being used to ensure the production of texturised soya protein, which is essentially the Sossi and Proya brands.