News

Keep up-to-date with the latest Promasidor news

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Promasidor Algeria launches the Loya Trade and Consumer Co-operative Campaign

Promasidor Algeria's leading milk powder brand, Loya, has blown out its candles for its first ten years of existence and a leading position in the market.

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Sossi Premier League

An elite squad, named the Sossi Premier League and consisting of administration and production staff, was set up to spearhead the Sossi Ambassador Program and help boost Sossi sales.

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July 2012 Newsletter

It is a pleasure to report that the first half of 2012 was another growth period for Promasidor.

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Twisco’s brand extension strategy pays dividends

As announced in the last Newsletter of July, Twisco Moka, the newest SKU within the Twisco brand has been launched in August, right after Ramadhan.

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Sossi mince takes the market by storm

Promasidor Kenya launched Sossi tasty soya mince into the Kenyan market in July 2012. The Sossi brand has also gained more shelf space, translating to higher instore visibility.

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Sossi University Campus Activations

Sossi activations at universities commenced from June to Sept 2012.

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Poor leadership, bane of Nigeria’s economy, says Promasidor MD, Chief Keith Richards

Keith Richards is the Managing Director of Promasidor Nigeria Limited. In this interview, he says Nigeria needs a focused, firm, and determined leadership for its economy to soar high.

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Promasidor Nigeria Launches the Cowbell Football Academy

Promasidor Nigeria Limited has launched the Cowbell Football Academy, the brainchild of Multisports Services & Entertainment Limited.

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Promasidor Malawi’s newest baby continues to thrive

Moses, the baby elephant, continues to explore his world. He is a bit taller now and his trunk a bit longer so he can reach new heights.

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The 2012 Cowbell National Cycling Tour of Ghana is a tremendous success

After 13-days of smart cycling across 8 regions of the country, riding through blazing temperatures, mountainous regions and other kinds of rough terrain, Henry Tetteh Djangmah of the Choco-malt cycling club successfully retained the prestigious ‘yellow’ jersey, finishing just 17 seconds ahead of his fellow cyclists.

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