News

Keep up-to-date with the latest Promasidor news

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The African Leadership Academy produces another Gem

Polite, unassuming yet fiercely determined were our first impressions of Gordon Selasi Dogbe, Promasidor most recently sponsored student at the African Leadership Academy (ALA).

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Chris Froome visits Kenya

The 2013 Tour de France champion, Chris Froome was in Kenya in November for a two week holiday to take a "break" from the busy cycling circuit, before heading out to Spain later in the year for training to defend his title.

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Promasidor Algeria takes to the streets with Xploza

In order to promote the truly revolutionary energy drink Xploza, the PDZ team organized a massive countrywide roadshow aimed at energizing the dynamics between consumers and POS outlets.

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Promasidor Zambia upgrades with new premises in Lusaka

On Friday 9 August 2013, Mr. Andy Taylor, MD for Promasidor Zambia, popped a bottle of Champagne to officially open the new and upgraded office in Lusaka.

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The Cowbell National Cycling Tour goes from the strength to strength

The third edition of the annual Cowbell National Cycling Tour of Ghana has finally established the event as one of the biggest sporting events in the country and a permanent feature on Ghana’s sporting calendar.

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Promasidor South Africa devotes 67 minutes to the community

Neslon Mandela spent 67 years making the world a better place. To honour his legacy, people are encouraged to give 67 minutes of their time on his birthday to do something good for those less fortunate than themselves.

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Promasidor Tanzania Sales team polishes their act

As part of an initiative to develop skills in our company, the sales team where brought together from across the country to participate in our event sales training programme.

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Promasidor Tanzania makes its mark at the Saba Saba and Nane Nane Trade fairs

Saba is Swahili for 7 and Nane Swahili for 8. Traditionally the dates of 7 July (7/7) and 8 August (8/8) are public holidays associated with the workers – 8/8 is known as Farmers’ Day. B

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Promasidor Algeria launches Choco-banana

As announced in the previous newsletter, Twisco Choco Banana, the newest exotic SKU within the Twisco brand, has been launched in July, right before Ramadhan.

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Promasidor Malawi gets great value out of Roundabout advertising

Malawi is now 6 months into their advertising campaign on 26 roundabout sites and has had a very positive response from the communities around the sites.

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