News

Keep up-to-date with the latest Promasidor news

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Premium Divine Trading provides Iftar to Muslim worshippers in Sierra Leone

As a way to help cushion the burden on those who can’t afford a meal to break their fast, as Muslims observed the holy month of Ramadan with fasting and prayers as well as extending love during this holy month of Ramadan, Premium Divine Trading completed their donation of assorted food items, which included cartons of Kremela, Cowbell Strawberry, Jaba seasoning, crates of Xploza energy drinks worth sixty million Leones to ten mosques spread across the east and west of Freetown.

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Loya Por Nós launches in Angola

It’s here in Angola! The innovative new formula of Loya has arrived! A partially skimmed, low fat instant milk powder called Loya Por Nós (Loya for Us) has been launched and is the milk powder formulation that delivers the highest levels of calcium and protein, and the lowest in calories in the market.

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Easter made memorable in Ghana with a Cowbell, Onga & Yumvita family funfair

This year’s Easter celebration climaxed with a fun-filled family day out for members of the Presbyterian cluster of churches under the Mamprobi district of the nation’s capital.

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Promasidor Nigeria wins Linkedin Award in 2022

Professional network company, LinkedIn has named Promasidor Nigeria among the 25 best workplaces to grow a career in Nigeria (2022 top companies award)

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Onga Marinade tablet & Tomato launch in the DRC

Mama Onga has introduced her new tray configurations to the Congolese market with a big roadshow across Kinshasa.

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Educational programme with Mixwell in Mali

We developed an educational programme during the month of March in six schools in Bamako. The aim was to offer an educational and entertaining programme showing milk benefits, the importance of the vitamins, quizzes based on our Mixwell brand, along with song and dance competitions.

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Cowbell joins the Ghana Black Stars soccer euphoria with football match screening and pitch branding

The much-anticipated Black Stars World Cup qualifying game against the Super Eagles of Nigeria, saw Cowbell Ghana join the euphoria on the day of the match, through the screening of the match and the branding of some pitch panels at the Baba Yara sports stadium, where the first playoff took place.

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Cowbell commissions two boreholes in the Upper East region to mark the World Water Day celebrations in Ghana

Leading powdered milk brand, Cowbell, has marked this year’s World Water Day with the commissioning of two boreholes in the Kasena Nankana district of the Upper East region.

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Salone’s favourite seasoning Onga, celebrates with women across Freetown

Following the successful introduction and growth of the Onga food seasoning brand in the Sierra Leone culinary market, Premium Divine Trading decided to show their appreciation to all their female customers during the week in which International Women’s Day is celebrated.

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COWBELL PROMOTES YOUTH EMPOWERMENT

Challenging and equipping the youth of today to become the ideal leaders of tomorrow was the intent behind this year’s International Youth Empowerment Summit, held from 21-23 January, 2022 at the Freetown International Conference Centre(FICC).

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