News

Keep up-to-date with the latest Promasidor news

Post Image
Promasidor Malawi mourns the passing of Prescott Sabola

Prescott joined Food Products Ltd (now Promasidor Malawi) in 1999 and worked as a financial controller till his death. Prescott collapsed in the office on 14th November 2016 after he suffered a second stroke and died in hospital on the 16th November 2016.

Read more
Post Image
Twisco invades the streets with a hot new campaign

As from November 13th this Year, Twisco invaded the streets, subways, supermarkets, public transportations places and malls with a national billboard campaign covering 37 cities.

Read more
Post Image
Promasidor Algeria’s vision for the future

Promasidor Djazair has been growing considerably with the new brand extensions and the acquisition of Le Berbère, along with the its factory and 300 employees.

Read more
Post Image
Sossi brings joy to the SOS Children’s Village

SOS Children’s Villages International is a world-wide, non-governmental organization that is dedicated to helping children in need, whether they are orphaned, abandoned or their families are unable to care for them.

Read more
Post Image
Sossi sponsors Dreams, Zambia’s hottest music talent show

Tasty Sossi, your favourite soya meal, is proud to be a sponsor of Dreams Zambia, a music talent search that mirrors similar shows like Idols, The Voice and X-factor.

Read more
Post Image
Promasidor Algeria launches the Le Berbére “Open and Win” Campaign! Open the Box, find the winning ticket and the tablet is yours!

On October 1st this year, Le Berbère launched a new marketing campaign called “Open & Win”. In the preceding weeks, Le Berbère’s packaging displayed the state-of-the-art tablets to be won. Cross-media marketing through Algeria’s most popular radio channels, billboards across the country and digital coverage through Facebook, ensured that the campaign was a great success and we quickly started to receive calls from winners.

Read more
Post Image
Promasidor mourns the tragic passing of Herve Lekemo

Hervé Brice Kenfack Lekemo died tragically in a train crash in Cameroon on the 21st October 2016. Hervé was appointed Group Marketing Category Director in January 2015. He leaves his wife, Carole and their three children Channel, Tony and Esther.

Read more
Post Image
Drink-O-Pop teams up with Supa Strikas

Your favourite powdered soft drink has teamed up with your favourite soccer team. That’s right Drink-O-Pop and Supa Strikas have joined forces so that you score with 45 unique new packs, featuring all your favourite Supa Strikas characters, which are perfect to collect and swop with friends.

Read more
Post Image
Amila and Pick ’n Pay amaze and excite with Super Animal cards

Every child should learn more about our natural environment and the amazing and exotic animals that inhabit our world. Which is why it was so exciting that Amila and Pick ‘n Pay joined forces to bring shoppers, and especially kids, the Super Animal card packs.

Read more
Post Image
Cowbell supports the NCCE Constitution Quizz in Ghana

Cowbell’s commitment to support educational activities in the country continues unabated. The brand headlined this year’s series of the NCCE Constitution quiz, which climaxed at the main auditorium of the Pentecost University College in Accra on the 12th of October 2016.

Read more