News

Keep up-to-date with the latest Promasidor news

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Cowbell partners the Ghana Education service to host 64th Independence day quiz

The Ghana Education Service, in partnership with Cowbell, has organised the finale of the 64th Independence Day Anniversary Senior High School (SHS) debate competition.

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Market cleaning across Burkina Faso

Markets are visited every day by vast numbers of people, many of which are part of our target audience

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Amila launches in in Angola

To launch Amila in the Angolan market, the local team performed a consumer activation to generate awareness, engage with shoppers and consumers with wet sampling, and to push for the sell-out.

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#DIRHAFIDAREK Challenge by Reda & Ines “MAKEITATHOME” Challenge

When two young Algerian Instagram influencers decide to challenge each other expect some interesting results.

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Twisco leads the way on social media in Algeria with four Challenges in four weeks

With one challenge per week , Twisco is bonding with its community on social media to build the brand's reputation, while suggesting topics of interest through a simple call to action: “ Take up the challenge, share a picture and get a chance to be one of our winners”.

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Twisco launches new maxi formats

In a growing market for the chocolate category, where family formats represent a promising segment, Twisco continues to grow in Algeria and has launched new formats for Twisco chocolate powder and Twisco spread.

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Cowbell extends “The Bells” across Angola

The Bells were first introduced to Angola in 2020, by starring in the Cowbell TVC and protecting the VitaRich secret formula. The campaign was extended to the whole Promasidor Angola fleet as well as point of sale material and wall paintings.

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Cowbell supports Back-to-school in Gabon

Back-to-school in 2020 for kids was marked by a new adaptation to their environment due to the pandemic Covid-19 pandemic.

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Promasidor supports two orphanages within Freetown, Sierra Leone

Premium Divine Trading Company Limited, the business operating partner of Promasidor Holdings based in Freetown, presented large quantities of assorted Promasidor products and branded exercise books to two orphanages during the 2020 festive period as our way of showing support for these institutions.

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Cowbell supports government initiatives in Freetown

As part of its brand awareness creation strategy in Freetown, Sierra Leone, Cowbell supported Government’s Free Quality Education and School Feeding Initiatives with the provision of five thousand Cowbell branded exercise books and Cowbell milk products to ten primary schools within a week.

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