News

Promasidor Angola has launched the first Loya Coffee variant in the whole Promasidor Group. The product is unique in that it is the first 3-in-1 in the Angolan market that contains real milk, as coffee consumers prefer.

As part of keeping the brand in the minds of children, our primary consumers, we organized school activities that let them interact with the brand through surprise school visits from our mascot or superhero.

On 1 June, as part of efforts to raise awareness about the importance and benefits of milk consumption, for the first time in Sierra Leone’s history, Premium Divine Trading (PDT) joined the world in commemorating World Milk Day.

Promasidor Angola has launched Top Tea the first tea packed in Angola. The packaging perfectly seals the tea bags, thus preserving the freshness and aroma of the tea leaves.

Le Berbère offered an attractive collect & win promotion for children, with 28 different cute magnets in the portion boxes. Children could collect the magnets and learn the alphabet and animal names in a fun way.

This confirmation came after a rigorous audit of processes and standards of the company by SGS (a leading inspection, verification, testing and certification agency).

Created in 1987, the "Elected Product of the Year" label is now present in 40 countries and concerns more than 3.5 billion consumers around the world. The main purpose of the label is to guide the consumer towards local products on the market and to reward brands and service providers for their innovations.

The 4th edition of Village de la femme (VDF) is a fair dedicated to women entrepreneurs in the DRC. Both the Loya and Onga brands are partners at the fair as they support women entrepreneurship, especially the kind that adds value to local content.

The holy month of Ramadan is a time of solidarity, sharing and generosity. In keeping with this, Mixwell offered consumers the opportunity to break the fast with milk and dates in the Azar Supermarket.

For the most important season of the year, Le Berbère focused on boosting its cuisine Cheese.