News

Cowbell’s commitment to support educational activities in the country continues unabated. The brand headlined this year’s series of the NCCE Constitution quiz, which climaxed at the main auditorium of the Pentecost University College in Accra on the 12th of October 2016.

The beverage category in Kenya has expanded, with the major players being Nestle (Milo & Ovaltine), Cadburys (Drinking chocolate and Cocoa), Excel Chemicals (Raha) and Kenafric Industries (Choco Primo).

The maize snacks category in Kenya has expanded over the last few years. The major players are Bites (Norda), WOW (PKL), and Amigos (Supa Snacks) within the Nairobi modern trade.

At Promasidor Djazair we believe in the importance of our values. After having communicated them earlier this year, the Corporate Communication Department has now launched an internal competition to make them live internally through all levels of the company.

As we reach the end of 2016, we can all look back and reflect on what we've achieved in the past year while looking forward to a promising year ahead.

Promasidor Kenya has invested in a new drying method, which is being used to ensure the production of texturised soya protein, which is essentially the Sossi and Proya brands.

The grand finale of the 2016 Summer Camp of the Cowbell Football Academy (CFA), an initiative of Promasidor Nigeria, was greeted with excitement and applause by parents, stakeholders, sport lovers and spectators at the main bowl of the National Stadium, Surulere, Lagos on Saturday, August 13th, 2016.

Promasidor Djazair is proud to announce that the TV Program “Kawni” for children, sponsored by Twisco and its umbrella brands, has been awarded a “Hillal of Television” Trophy by the independent Cabinet Media Survey.

Our biggest event was the Cowbell Ibaka games that took place on the 26th and 27th of July 2016.

Following the acquisition of its new Cheese Brand Le Berbère, and as part of the integration process, Promasidor Djazair is standardising signage on both of its sites.