Brands

We boast a wide variety of affordable, top-quality food and beverage brands.

Since 1979, Promasidor has been a leading provider of high-quality food products across various regions in Africa. Our range includes everything from powdered dairy products to culinary food enhancers and refreshing beverages. We pride ourselves on offering products that are affordable, yet of excellent quality.

Dairy

With our flagship brand Cowbell being the first product we distributed in Africa, Promasidor powdered milk products have been perfected over the years to stay fresher for longer without compromising on quality. Available in convenient pack sizes to suit all needs, our milk, cheese, condensed milk and evaporated milk products guarantee consistent quality and nutritious value. The Promasidor dairy product range includes a variety of powdered milk brands that are instant and easy to prepare while being cost-effective at the same time.

Corporate Cowbell Packshot
Our vision of providing quality, affordable milk powder to the people of Africa has made Cowbell one of Africa's best loved brands.
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Cowbell Chocolate is a healthy and delicious flavoured milk. It is a ‘3 in 1’ offering made from milk + cocoa + sugar, so all you need to...
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The Cowbell brand is a delicious cheese preparation with a creamy texture. Mixing quality and affordable price, the delicious cheese prep...
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Le Berbère is a delicious cheese with a creamy texture and pleasant flavour. It’s the perfect cheese for the happiness of the whole family.
Corporate Loya Milk Pack Shot
Loya is a full-cream milk powder enriched with Forvita, our booster blend of five essential vitamins for good health and well-being.
Corporate Loya Premium Pack Shot
Made from specially sourced milk from New Zealand, Loya premium is a superior quality full-cream milk powder, which now offers 50% more c...
Corporate Miksi Pack Shot
Miksi fat-filled milk powder has a marginally higher fat content which delivers a creamy taste and contains calcium, proteins, vitamins e...
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Mixwell is a delicious fat-filled milk powder that's enriched with vitamins and minerals to bring out the superhero in all of us.

Beverages

Promasidor boasts a range of beverages that are divided into four main product segments, including Drink-O-Pop and Amila soft drinks, Top Tea classic and flavoured tea, Proma Cafe coffee and Twisco delicious chocolate drinks. Our strict adherence to quality means that we retain all the nutritional benefits of our key ingredients, such as the health giving properties of flavonoids in our teas. We also avoid harmful preservatives such as tartrazine, and in certain cases add vitamins and minerals to ensure that our beverages are not only tasty but have nutritional benefits too.

Amila Algeria Pack Shot
Available as an iced-tea or fruit juice, Amila powdered soft drinks come in convenient pack sizes and boast a unique range of fruity flav...
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Our delicious soft-drink product comes in a range of different formats and unique flavours. Drink-O-Pop powdered drinks have a long shelf...
Corporate Proma Cafe Pack Shot
Giving you a revitalising caffeine lift when you need it most, Proma Café is a premium blend of 100% pure Brazilian coffee that delivers...
Corporate Top Tea Pack Shot
Made from the finest hand-picked tea leaves, Top Tea is available in three delicious flavours and comes in a variety of packaging sizes f...
Twisco Corporate Pack Shot
Twisco powdered chocolate drink is made from the highest grade cocoa powder providing a delicious energy boost to your day.
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XPLOZA is a great tasting carbonated energy drink with caffeine, taurine and vitamins for athletes, students, the brightest minds and gro...

Cereal

Promasidor’s cereal range caters to infants as well as families.

Both our cereal brands are Enriched with NUTRI-V, a blend of nutritious vitamins and minerals that contribute to your recommended daily allowances.  

YUMVITA, our baby cereal, is available in three delicious flavours and is the ideal introduction to solids for your baby after breastfeeding.

SUNVITA, our healthy family cereal, provides long-lasting energy throughout the day. Available in single portion and larger pack sizes for added convenience, both these ready-to-eat cereals require no cooking and are easy to prepare

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Enriched with NUTRI-V; a unique blend of 16 vitamins and minerals, to help boost immunity and healthy growth, our ready-to-eat instant ce...
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SUNVITA CRUNCH is a tasty, healthy family cereal enriched with NUTRI-V, a blend of nutritious vitamins and minerals that also helps child...
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YUMVITA ESSENCIAL is the ideal complete meal for the whole family to have any time of the day at home at school or at work. Perfect for t...

Culinary

From savoury seasoning to nutritious soybean protein chunks, the Promasidor culinary products include condiments as well as ingredients that can be added to any traditional meal to add unique aroma, colour and taste. The range boasts a variety of culinary products that are added during meal preparation or as additional flavour afterwards. While our culinary products are bursting with flavour, they also have nutritional value and are essential ingredients to any meal.

Corporate Onga Packshot
Combining a carefully selected blend of herbs and spices, Onga dry stock seasoning products come in a range of versatile flavours and are...
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Sossi Soybean Protein Chunks are high in protein and 100% plant-based.
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Jaba seasoning is a delicious blend of herbs and spices that enhances the natural flavours of all your favourite dishes.

Non-Dairy

To accommodate our consumers who prefer creamer over milk products or who are lactose intolerant, Primasador has introduced a range of non-dairy products which can be easily dissolved into a warm cup of tea or coffee to give it a rich creamy taste. These products don’t need to be refrigerated and offer guaranteed freshness.

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Available in various package sizes, Kremela is an ideal non-dairy coffee creamer to add a rich and creamy taste to your favourite hot bev...

Snacks & Confectionery

Our Snacks & Confectionery category offers a growing range of quality goodies that bring joy to consumers across the continent. Twisco chocolate spread is made from only the finest blend of cocoa, hazelnuts, sugar and natural plant oils. Enjoy its smooth, rich chocolate and hazelnut taste with family and friends. Twisco Madeleines are muffins filled with a range of delicious fillings: Chocolate Vanilla, Choco-fondant, Strawberry and Apricot. Our chocolate flavours have a rich chocolate-hazelnut filling, and our fruit flavours are made from real fruit. Twisco Madeleines are the perfect way to start the day. WOW range of snacks has a unique range of sweet and savoury flavours to suit all tastes: Salted, Sugared, Tomato, Cheese & Onion and Vanilla. At home, at school or at work, it's always a fun-filled snack for the whole family.

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Twisco chocolate spread is made from only the finest blend of cocoa, hazelnuts, sugar and natural plant oils. Enjoy its smooth, rich choc...
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WOW range of snacks has a unique range of sweet and savoury flavours to suit all tastes: Salted, Sugared, Tomato, Cheese & Onion and Vani...