We boast a wide variety of affordable, top-quality food and beverage brands.
Since 1979, Promasidor has been a leading provider of high-quality food products across various regions in Africa. Our range includes everything from powdered dairy products to culinary food enhancers and refreshing beverages. We pride ourselves on offering products that are affordable, yet of excellent quality.
With our flagship brand Cowbell being the first product we distributed in Africa, Promasidor powdered milk products have been perfected over the years to stay fresher for longer without compromising on quality. Available in convenient pack sizes to suit all needs, our milk, cheese, condensed milk and evaporated milk products guarantee consistent quality and nutritious value. The Promasidor dairy product range includes a variety of powdered milk brands that are instant and easy to prepare while being cost-effective at the same time.
Promasidor boasts a range of beverages that are divided into four main product segments, including Drink-O-Pop and Amila soft drinks, Top Tea classic and flavoured tea, Proma Cafe coffee and Twisco delicious chocolate drinks. Our strict adherence to quality means that we retain all the nutritional benefits of our key ingredients, such as the health giving properties of flavonoids in our teas. We also avoid harmful preservatives such as tartrazine, and in certain cases add vitamins and minerals to ensure that our beverages are not only tasty but have nutritional benefits too.
Promasidor’s cereal range caters to infants as well as families.
Both our cereal brands are Enriched with NUTRI-V, a blend of nutritious vitamins and minerals that contribute to your recommended daily allowances.
YUMVITA, our baby cereal, is available in three delicious flavours and is the ideal introduction to solids for your baby after breastfeeding.
SUNVITA, our healthy family cereal, provides long-lasting energy throughout the day. Available in single portion and larger pack sizes for added convenience, both these ready-to-eat cereals require no cooking and are easy to prepare
From savoury seasoning to nutritious soybean protein chunks, the Promasidor culinary products include condiments as well as ingredients that can be added to any traditional meal to add unique aroma, colour and taste. The range boasts a variety of culinary products that are added during meal preparation or as additional flavour afterwards. While our culinary products are bursting with flavour, they also have nutritional value and are essential ingredients to any meal.
To accommodate our consumers who prefer creamer over milk products or who are lactose intolerant, Primasador has introduced a range of non-dairy products which can be easily dissolved into a warm cup of tea or coffee to give it a rich creamy taste. These products don’t need to be refrigerated and offer guaranteed freshness.
Snacks & Confectionery
Our Snacks & Confectionery category offers a growing range of quality goodies that bring joy to consumers across the continent. Twisco chocolate spread is made from only the finest blend of cocoa, hazelnuts, sugar and natural plant oils. Enjoy its smooth, rich chocolate and hazelnut taste with family and friends. Twisco Madeleines are muffins filled with a range of delicious fillings: Chocolate Vanilla, Choco-fondant, Strawberry and Apricot. Our chocolate flavours have a rich chocolate-hazelnut filling, and our fruit flavours are made from real fruit. Twisco Madeleines are the perfect way to start the day. WOW range of snacks has a unique range of sweet and savoury flavours to suit all tastes: Salted, Sugared, Tomato, Cheese & Onion and Vanilla. At home, at school or at work, it's always a fun-filled snack for the whole family.