We boast a wide variety of affordable, top-quality food and beverage brands.

Since 1979, Promasidor has been a leading provider of high-quality food products across various regions in Africa. Our range includes everything from powdered dairy products to culinary food enhancers and refreshing beverages. We pride ourselves on offering products that are affordable, yet of excellent quality.


With our flagship brand Cowbell being the first product we distributed in Africa, Promasidor powdered milk products have been perfected over the years to stay fresher for longer without compromising on quality. Available in convenient pack sizes to suit all needs, our milk, cheese, condensed milk and evaporated milk products guarantee consistent quality and nutritious value. The Promasidor dairy product range includes a variety of powdered milk brands that are instant and easy to prepare while being cost-effective at the same time.

Corporate Cowbell Packshot
Our vision of providing quality, affordable milk powder to the people of Africa has made Cowbell one of Africa's best loved brands.
Cowbell Chocolate is a healthy and delicious flavoured milk. It is a ‘3 in 1’ offering made from milk + cocoa + sugar, so all you need to...
The Cowbell brand is a delicious cheese preparation with a creamy texture. Mixing quality and affordable price, the delicious cheese prep...
Le Berbère is a delicious cheese with a creamy texture and pleasant flavour. It’s the perfect cheese for the happiness of the whole family.
Corporate Loya Milk Pack Shot
Loya is a full-cream milk powder enriched with Forvita, our booster blend of five essential vitamins for good health and well-being.
Corporate Loya Premium Pack Shot
Made from specially sourced milk from New Zealand, Loya premium is a superior quality full-cream milk powder, which now offers 50% more c...
Corporate Miksi Pack Shot
Miksi fat-filled milk powder has a marginally higher fat content which delivers a creamy taste and contains calcium, proteins, vitamins e...
Mixwell is a delicious fat-filled milk powder that's enriched with vitamins and minerals to bring out the superhero in all of us.


Promasidor boasts a range of beverages that are divided into four main product segments, including Drink-O-Pop and Amila soft drinks, Top Tea classic and flavoured tea, Proma Cafe coffee and Twisco delicious chocolate drinks. Our strict adherence to quality means that we retain all the nutritional benefits of our key ingredients, such as the health giving properties of flavonoids in our teas. We also avoid harmful preservatives such as tartrazine, and in certain cases add vitamins and minerals to ensure that our beverages are not only tasty but have nutritional benefits too.

Amila Algeria Pack Shot
Available as an iced-tea or fruit juice, Amila powdered soft drinks come in convenient pack sizes and boast a unique range of fruity flav...
Corporate Drink-O-Pop Packshot
Our delicious soft-drink product comes in a range of different formats and unique flavours. Drink-O-Pop powdered drinks have a long shelf...
Corporate Proma Cafe Pack Shot
Giving you a revitalising caffeine lift when you need it most, Proma Café is a premium blend of 100% pure Brazilian coffee that delivers...
Corporate Top Tea Pack Shot
Made from the finest hand-picked tea leaves, Top Tea is available in three delicious flavours and comes in a variety of packaging sizes f...
Twisco Corporate Pack Shot
Twisco powdered chocolate drink is made from the highest grade cocoa powder providing a delicious energy boost to your day.
XPLOZA is a great tasting carbonated energy drink with caffeine, taurine and vitamins for athletes, students, the brightest minds and gro...


Enriched with nutritious vitamins and minerals that contribute to the recommended daily allowance as well as assist with cognitive brain development, the prestigious Promasidor cereal range caters to infants as well as families. Our baby cereal is available in two variants and acts as the ideal introduction to solids while our low GI family cereal provides long-lasting energy throughout the day. Available in various pack sizes for additional convenience, these cereals require no cooking and are easy to prepare.

Corporate Yumvita Pack Shot
Enriched with essential vitamins and minerals to assist with healthy infant development, Yumvita is the instant cereal of choice for your...
SunVita is a tasty, healthy cereal that also helps children grow smarter so they can function at their best every day. SunVita is an ener...


From savoury seasoning to nutritious and easy-to-prepare soya mince, the Promasidor culinary products include condiments as well as ingredients that can be added to any traditional meal to add unique aroma, colour and taste. The range boasts a variety of culinary products that are added during meal preparation or as additional flavour afterwards. While our culinary products are bursting with flavour, they also have nutritional value and are essential ingredients to any meal.

Corporate Onga Packshot
Combining a carefully selected blend of herbs and spices, Onga dry stock seasoning products come in a range of versatile flavours and are...
Corporate Sossi Pack Shot
Made from carefully selected natural soybeans, Sossi soya products are a convenient and nutrient-rich source of protein.
Jaba seasoning is a delicious blend of herbs and spices that enhances the natural flavours of all your favourite dishes.