Trade Information
Cowbell was first to make milk powder affordable to everyone across Africa by offering a range of convenient, value-for-money sachet sizes. No wonder it is known by people far and wide as ‘Our Milk’.
Consumer Benefits
- Delicious and nutritious - once reconstituted tastes just like fresh milk
- Made from fresh skimmed milk and vegetable fat, which contains no cholestrol
- Contains the proteins, calcium, vitamins and minerals essential for the whole family
- Mixes instantly in hot or cold, safe drinking water
- Enriched with Vitarich, a fortified blend of vitamins A, C, D, E and K.
- Ideal for adding in porridge and cereals, great for cooking or as a delicious drink on its own
Shopper Benefits
- Available in a range of convenient, value for money packaging sizes
- Low, affordable price point per sachet or tin to suit all pockets
Trade Benefits
- Competitively priced and attractive margins to wholesaler and retailer
- Extensive sales and distribution network
- Marketing support including point of sale, consumer promotions, radio, outdoor and TV
- Cowbell will be supported with a range of point of sale elements: shelf talkers, bunting, ABS posters and more
- In store promotions so that customers can really get to know all the great new benefits of Cowbell milk
- Cowbell has a 24 month shelf life
