Cowbell Chocolate Milk Powder is similarly associated with education development sponsorship activities within the community. The Cowbell Chocolate Milk Powder Reward for Excellence scheme is implemented throughout Nigeria, and seeks to motivate primary school pupils to strive towards academic excellence. Prizes are awarded to students with the best academic performance in primary one to five. Teachers also receive awards, as they undoubtedly contribute to the success of their students.

The Cowbell brand is also associated with many school activities such as quiz competitions, inter-house sports competitions and prize-giving days, in primary and secondary schools across Nigeria each year.