What's New
Drink-O-Pop Grab-it launched in South Africa and Algeria
Always at the forefront of market trends, Promasidor has launched an exciting, ready-to-drink product extension to its Drink-O-Pop brand called of Grab-it! The delicious new drink will initially be available in South Africa and Algeria, but will be rolled out to other regions in Africa in the near future.
According to Beverage Category Director, Justin Harris, the launch of this product is a timely introduction to this growing sector of the market. “The Drink-O-Pop brand has proven itself as the most economical powdered soft drink in South Africa. It also has a huge footprint in East Africa and is quickly making inroads into West and North Africa,” comments Harris.
The new product comes in a delicious variety of four ready-to-drink flavours, namely: Orange, Apple, Coconut-Pineapple and Raspberry. Not only is Grab-it perfect for school and university lunch packs and tuck-shops, it is also economical as each 150ml doypack pouch retails for under 20 US cents.
Twisco trumeted to Algerians
Promasidor Algeria has just launched a delicious new powdered drink called Twisco in two great flavours: Chocolate and vanilla. Twisco is energy-giving, with 370kjs in each 250ml serving, and nutritious, with 30% RDA of calcium when made with Loya milk powder. It dissolves easily and can be enjoyed with both hot and cold milk.
Not only is Twisco delicious and nutritious, it also offers Algerian consumers value with convenience. Each 300g jar is enough for 20 servings, which works out to less than 2 Dinar per serving – great value-for-money. The attractive packaging will appeal to kids of all ages. The “mascot” for the brand is a loveable cartoon elephant, which will feature on all packaging and promotional materials, from billboards to bunting. His trumpet can also be heard throughout the radio commercial, further entrenching his presence. Other promotional opportunities could include joint promotions with Loya milk powder.
Twisco will be widely available throughout Algeria, so that consumers will never have to look too far for it. For retailers, it has its own benefits: an 18-month shelf life, attractive profit margins, advertising and promotions support, and strong merchandising, sales and distribution support.
