How We Started

Promasidor was founded in 1979 by Robert Rose, who left the United Kingdom for Zimbabwe in 1957 to pursue his African dream. As chairman of Allied Lyons Africa for more than 20 years, he travelled extensively across Africa and gained a unique and thorough knowledge of the food industry throughout the continent.

Giving Back

We believe in supporting our continent's people by helping them to be the very best they can be.

  • Excitement trails Cowbell Football Academy Summer Camp Grand Finale
  • Serge Ibaka plays ball for Cowbell
  • Cowbell and The United Nation Information Center (UNIC) commemorate 2016 World Skills Day

Brands

Promasidor is the leading provider of high-quality food products across various regions in Africa. Our milk powders, culinary, beverages and cereal products are affordable, delicious and good for you.

Dairy
Beverages
Cereal
Beverages
Culinary
Dairy
Dairy
Beverages
Culinary
Dairy
Beverages